Alex studied Business with a focus on Marketing , building a career in digital marketing with a focus on SEO and content strategy. He’s helped brands grow by understanding how people search, what they value, and how to make content stand out online. At PromptWire, Alex explores how AI is reshaping SEO, covering smarter search tools, content optimization, and how businesses can adapt to stay visible in a changing landscape. He’s especially interested in how AI can make search more intuitive and personalized. Outside of work, Alex is a foodie who loves discovering new coffee spots, experimenting with photography, and catching soccer matches on the weekends.